Ghidotti Communications Ends ERI Partnership, Moves to Regions Center

Ghidotti Communications of Little Rock has ended its strategic partnership with advertising agency Eric Rob & Isaac and opened new offices on the 29th floor of the Regions Bank Center, Natalie Ghidotti said Tuesday.

The firm, which focuses on public relations and social media, moved into space formerly occupied by the Barber Law Firm, which moved across Capitol Avenue to the Simmons Tower, Ghidotti told Arkansas Business.

Ghidotti is a former editor of Little Rock Family, which is owned by Arkansas Business Publishing Group of Little Rock. She started Ghidotti Communications in 2007 out of her home and quickly teamed up with ERI, with whom she shared office space in the River Market District until late last year.

Ghidotti said the growth of her firm led to the decision to end the partnership. She said the parting is an amicable one and she fully expects to work with ERI again in the future.

"My agency has grown and gotten to where I need to focus my attention on it," she told Arkansas Business. "ERI wanted to focus more on branding and digital. It's a bittersweet move, but it all ended well. The relationship was good for both of us. But this definitely allows us to give more attention to our growing list of clients."

Those clients include the central Arkansas McDonald's franchise, which has 88 locations; the new Outlets of Little Rock; the Arkansas Symphony Orchestra; Alliance Rubber Co. of Hot Springs; and New Road Ventures of northwest Arkansas and its portfolio companies, which include NOWDiagnostics Inc. and Real Agent Guard.

Ghidotti Communications, which just launched a revamped website, has five full-time employees, including its newest hire, Kathryn Heller, who joins GC from the Sells Agency of Little Rock.

Click here to read the full article by Arkansas Business.